Release Notes

Do you need to list items that don’t have product identifiers? You may qualify for UPC/GTIN exemptions. We’ve made it easy to apply and get status updates in Seller Center. If you’re applying for the first time, select Get started...

We’ve enhanced the Search Engine Marketing (SEM) homepage to give you actionable insights into item issues and allow you to easily track promotional credits across programs. 
 
Eligible Pro Sellers can now also claim a $50 SEM reward cre...

Help improve your listings with new AI-powered content quality suggestions. You can get quick, actionable insights on your title, short description, and long description—all in one place. 

Currently, you can manage lag time through the template upload process. This update gives you the additional option of updating times for individual items in your catalog.  

You can now create Replacement rules in Seller Center to automatically offer replacements when a return is initiated. Replacement orders help you keep the sale and reduce refunded GMV by giving customers the option to receive a replacement item in...

You can now leverage Walmart Cross Border for less than container load (LCL) service from Shanghai and Ningbo, in addition to Yantian.  

To get started, join WFS<...

Please take note of the deadlines below and migrate to Item Spec 5.x today to help improve the content quality score of your listings and avoid disruptions to your business.  

• Item Spec 3.x support ends June 30, 2025 

Use the new Pro Seller Tier and Rewards Status API to continue managing your Pro Seller status.

Migrate now

There's now an easier way to track search funnel performance against the competition using the Search Insights dashboard. Instead of labels like very low or very high, you’ll now see clearer performance ranks for Impressions,

If you sell in these regions, you no longer need to manually choose tax codes—we’ve automated the process. This can help save time, reduce errors, and ensure compliance with tax regulations.